adidas Golf Unveils Next-Generation TOUR360 4.0

adidas Golf Unveils Next-Generation TOUR360 4.0
Shoe at the Justin Timberlake Shriners Hospitals
for Children Open

Revolutionary New Shoe Gets Golfers Lower to the Ground
for Improved Stability and Overall Performance.

Carlsbad, Calif. (October 9, 2009) – adidas Golf is debuting its newest and most stable golf shoe to date, the TOUR360 4.0, in Las Vegas at the Justin Timberlake Shriners Hospitals for Children Open October 12-18, 2009. The revolutionary new shoe, which is the first to incorporate adidas Golf's Advanced THiNTech low-profile technology, brings golfers lower to the ground for improved overall balance, weight transfer, stability, power and consistency. The new adidas Golf shoe will launch exclusively in Las Vegas with availability in other markets soon after.

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Among the PGA Tour players scheduled to wear the new TOUR360 4.0 at the Justin Timberlake include: JIM FURYK, TIM CLARK, NATHAN GREEN, CASEY WITTENBERG, GREG OWEN, MARTIN LAIRD, MATT BETTENCOURT and TIM PETROVIC.

Designed for the avid golfer who seeks every competitive advantage, the TOUR360 4.0 combines next-generation innovations with tour-proven technologies built around delivering more stability and more consistent ball-striking. The new TOUR360 4.0 utilizes a proprietary new low-profile outsole system called Advanced THiNTech with PINS (Performance Insert System). By working closely with professional athletes around the world across all sports categories, the adidas Golf team discovered immediate performance advantages in getting the golfer lower, but was previously limited in how low they could go.

"We felt constrained by the industry standard attachment mechanism," says Dave Ortley, Sr. Director of Global Footwear for adidas Golf. "We couldn't bring our athletes as close to the ground as we wanted, so instead we decided to reengineer the whole system. By collaborating with Pride Sports, the world leader in cleat design and the makers of Fast Twist, we were able to create an entirely-new method which combines an Advanced THiNTech cleat with a new, ultra-thin cleat attachment mechanism called PINS." The end result is a system 32% lower than conventional cleat systems, ultimately allowing golfers to feel a stronger connection with the ground for more consistent ball-striking.

Also new to the next-generation TOUR360 4.0 is unibody-construction that connects the heel counter and 360WRAP technology to the outsole to promote a greater level of stability. Other essential features include:

• A reengineered POWERBAND CHASSIS that delivers extraordinary lateral stability for more power through impact
• Split outsole with 10-cleat configuration and exclusive low-profile THiNTech cleats
• X-STATIC® silver filament fibers woven into the lining help regulate temperature for optimized comfort
• adiPRENE® cushioning in the heel for enhanced impact absorption
• FitFOAMTM sock liner for added support, cushioning and comfort heel to toe
• adiTUFFTM technology to protect the toe from excessive wear
• ClimaProof® 100% waterproof protection
• TRAXION® secondary lugs for added grip, especially at higher swing speeds

TOUR360 4.0 is offered in medium and wide widths and in a choice of five colorways: Running White/Black/Metallic Silver, Running White/Running White/Black, Running White/Titan Metallic/Scout Metallic, Black/Black/Metallic Silver and Chocolate/Scout Metallic/Cyber Metallic. TOUR360 4.0 includes a two-year waterproof warranty and carries a manufacturer's suggested retail price of $180.

The 4th of July just got a little better.

Golf Digest U.S. Open Challenge Saturday at 2 p.m. (E.D.T.) on NBC



Two weeks ago 29-year-old Lucas Glover conquered some of the toughest course conditions at Bethpage Black as he defeated golfers like Phil Mickelson and David Duvalto win the 109th U.S. Open.

This 4th of July you can see a spectacular star-studded foursome of amateur golfers compete on the very same course as they tee off from where the pros have under the challenging U.S. Open conditions when the Golf Digest U.S. Open Challenge airs July 4th Saturday at 2 p.m. (EDT) on NBC Sports.

We received a email directly from the USGA with this enclosed:

"Headlining this year’s Golf Digest U.S. Open Challenge:

• Michael Jordan, a six-time NBA champion and perhaps the most electrifying, clutch athlete ever, with tour star Fred Couples on his bag
• Ben Roethlisberger, the Pro Bowl QB who guided the Pittsburgh Steelers to two Super Bowl wins, with 2008 U.S. Open runner-up Rocco Mediate as his caddie
• Justin Timberlake, one of the world’s top entertainers, who vowed to better the 98 he shot at last year’s Golf Digest U.S. Open Challenge at Torrey Pines. This year his looper is PGA Tour star Anthony Kim.

Our three celebrity contestants will be joined by Larry Giebelhausen, a 59-year-old police officer from Phoenix, Ariz., who will be representing 73,581 contestants in trying to break 100 on a U.S. Open setup – a challenge Tiger Woods sparked two years ago when he declared that a 10-handicapper could not break 100 at Oakmont (Pa.) Country Club the way it had been set up for the 2007 U.S. Open. "

Be sure to have a safe and fun 4th of July!