Showing posts with label TaylorMade. Show all posts
Showing posts with label TaylorMade. Show all posts

Tuesday, October 27, 2009

Matt Every Plays the TaylorMade R9 Driver to Win Nationwide Tour Championship

Matt Every Plays the TaylorMade R9 Driver to Win
Nationwide Tour Championship and Earn 2010 PGA
Tour Card

TaylorMade has 15 of the Top 25 Players Graduate from Nationwide
Tour to the PGA Tour


CARLSBAD, Calif. (October 26, 2009)– Matt Every played an R9™ driver, R9 3-wood, Burner® 5-wood and wore adidas Golf footwear en route to winning the season ending Nationwide Tour Championship at the Daniel Island Golf Club in Charleston, South Carolina.

Every, who averaged more than 280 yards off the tee* and fired a course-record 63 Friday, was one of 13 players who played the R9 driver helping it rank as the No. 1 driver model played.**

The win was Every's first of his young career and paid huge dividends for his status, moving him from 49th to 10th on the Nationwide money list and allowing him to earn his 2010 PGA Tour card.

Every was one of 15 players affiliated with TaylorMade-adidas Golf who earned their 2010 PGA Tour card by virtue of their strong play this year on the Nationwide Tour, including: Blake Adams, Josh Teater, Justin Bolli, Garrett Willis, Kevin Johnson, Garth Mulroy, Jeff Gove, Henrik Bjornstead, Chris Baryla, Craig Bowden, Mathias Gronberg and Fran Quinn.

* PGATOUR.com
** Darrell Survey driver model counts, 2009 Nationwide Tour Championship

Friday, October 2, 2009

TaylorMade introduces R9 TP irons

TaylorMade introduces R9 TP irons

Serious Performance Technology in a
Classic Player's Shape and Size


Carlsbad, Calif. (October 1, 2009)– TaylorMade Golf has introduced the R9™ TP, a classically shaped iron that nevertheless incorporates a variety of performance-enhancing technologies. As part of TaylorMade's revered Tour Preferred® product line, R9 TP irons are engineered to, above all, deliver an exceptional degree of distance control and consistency, which is critical to any player who competes at a high level or wants to.

The R9 TP iron's classic shape and size are characterized by a compact head featuring a semi-straight leading edge, semi-square toe, thin topline and thin, cambered, beveled, multi-functional sole. The particular way the hosel blends with the leading edge and the face comes from Nick Faldo's advisement, who believes it's absolutely essential that this connection point be skillfully rendered so as to be pleasing to the player's eye. Adding to the R9 TP's beautiful shape is an attractive mirror nickel-chrome plating topped by a pearl finish.

Velocity Control Chamber in the 2- through 5-iron
In terms of technology, the R9 TP irons offer plenty. The 2- through 5-iron incorporate TaylorMade's Velocity Control Chamber (VCC), a fully enclosed compartment positioned behind the clubface that allows a large area of the 2.0 mm face to exist unsupported, increasing COR to promote more distance. The open space within the VCC is fully filled with a light yet dense foam that manages vibration energy to deliver excellent feel and sound at impact. The VCC allows the re-distribution of mass within the clubhead to give the R9 TP long-irons an exceptionally low CG and high MOI, which combines with the fast clubface to make them easier to launch high and long.

Progressive Face Thickness and Inverted Cone Technology throughout the Set
Progressive face thickness is incorporated throughout the set starting at 2.0 mm in the 2- through 5-iron, 2.3 mm in the 6- and 7-iron, and 2.5 mm in the 8-iron through pitching wedge. The result is progressively higher COR where you need it in the middle-irons and long-irons, and fantastic feel in the short-irons. All R9 TP irons feature TaylorMade's renowned Inverted Cone Technology fabricated (milled in long-irons, cast in short-irons) directly onto the inner side of the clubface, which promotes higher ball speed on off-center hits so that ball speed and distance are consistent across the face to promote constant distance control.

Superior Distance Control and Consistency
Good players want confidence that their irons will behave consistently from shot to shot especially in terms of distance. Hot spots on the face that add yardage and mis-hits that subtract yardage both kill morale and damage scores. Because of that, TaylorMade's R&D department spent hundreds of hours to ensure that the R9 TP irons deliver superior distance control and consistency, and they succeeded. In each individual R9 TP iron, the combination of head size, VCC, Inverted Cone and face thickness has been carefully calibrated to promote optimum distance control and consistency. The result is a club that players can be confident will deliver the expected distance on swing after swing after swing.

Compact Perimeter-weighted Heads
R9 TP heads are similar to the compact shape of the Tour Preferred® irons (which are the most popular and successful irons on the PGA Tour today), yet the R9 TPs offer a larger hittable face area due in part to differences in the way the head blends into the hosel. The top-line is beveled along the back edge to give it a thin and elegant appearance, and the sole is beveled to reduce resistance so it can perform "thinner" when it meets the turf. Each R9 TP head is perimeter-weighted and equipped with a vibration-controlling cavity badge. The 6-iron through pitching wedge feature an undercut cavity that's visible because the cavity badge is smaller than that used in the R9 irons. The undercut cavity allows us to push more weight to the perimeter of the head in order to increase MOI and distance-control.

Easy-to-Hit Long-irons, Exceptionally Accurate Short-irons
As mentioned earlier, we're making an R9 TP 2-iron, and you might wonder why given that so many players have traded their long-irons for hybrids. The reason is because the VCC allows such a thin, fast clubface and the perimeter weighting allows such a low CG that it makes these long-irons exceptionally easy to launch. We expect a lot of players to put the 2- and 3-iron back in their bags once they find out how easy these R9 TP long-irons are to launch and control.

Tour-Proven KBS Steel Shafts
The R9 TP irons come equipped with KBS Tour Series steel shafts, which is currently the fastest growing steel shaft brand on the PGA Tour. Several of our Tour Staff pros are in the same KBS shaft that's in the R9 TP including Kenny Perry, who's won five times with them and Dustin Johnson and Rory Sabbatini who have each used them to win once. Designed for better players, the KBS Tour Series shaft is engineered with "moment of inertia analysis" to increase stability from grip to clubhead, which promotes enhanced results on well-executed swings. Reducing the mass and radius of each step in equal proportions along the shaft’s center line allows the KBS Tour shaft to promote optimum stability, resulting in a more efficient energy transfer from the player’s hands to the clubhead.

New and Conforming Grooves for 2010
The R9 TP irons incorporate a new groove design that conforms to the USGA and R&A ruling that goes into affect in 2010 for high-level competition.

The R9 TP: Another Great TaylorMade Iron
"The new R9 TP iron is a perfect example of how TaylorMade has successfully infused meaningful performance technology into a better player's iron," said Brian Bazzel, TaylorMade's manager of iron creation. "You'll notice that fewer of our Tour Staff players are using muscleback blades anymore because of the benefits of our improved cavity designs, Inverted Cone Technology and now the Velocity Control Chamber and sound-management systems. The R9 TP is also further evidence that TaylorMade should no longer be recognized simply as a metalwood company, but also for our top-notch irons. When considering our recent standouts like the r7®, r7 TP, Tour Preferred® and Burner®, you can be confident that the new R9™ and R9™ TP will be counted among them."

R9 TP irons are available in men's right- and left-handed models, steel shafts only, X, S and R flexes. The standard set consists of 3-iron through pitching wedge; a 2-iron and attack wedge are available separately. R9 TP irons become available starting on November 1, 2009; the manufacturer's suggested retail price for a standard set is $1,125.

Thursday, October 1, 2009

TaylorMade introduces R9 irons

TaylorMade introduces R9 irons

Distance and Control-Enhancing Technologies in a Classic Shape


Carlsbad, Calif. (October 1, 2009)– TaylorMade has introduced the R9™ iron, designed to deliver modern performance and tremendous distance in a more classic package.

"Whereas our Burner irons deliver extraordinary distance in a modern design, the R9 irons are aimed at the technician, and so are rendered in a player's shape with a clean and conventional look," said Harry Arnett, TaylorMade's senior category director of metalwoods, irons and balls. "However, a ridiculous degree of performance-enhancing technology is packaged within each oversized clubhead. The result is an iron that's phenomenally easy to play despite its classic appearance, and extremely controllable and accurate as well."

Like the Burner irons, the new R9 long-irons and middle-irons were designed separately from the short-irons to optimize performance in each club. The result is that the 3-iron through 6-iron are extremely long and easy to hit, and the short-irons are engineered to promote great feel, control and accuracy.

Velocity-Control Chamber in the Long- and Middle-irons
Each R9 long-iron and middle-iron (3- through 6-) houses a large and fully enclosed compartment positioned behind the clubface, underneath the cavity badge. Called the Velocity-Control Chamber (VCC), it makes it possible for an immense area of the ultra-thin (2.0 mm) clubface to exist unsupported. We call it a wrap-around clubface because it acts like a face that wraps around the top-line and the leading edge, which gives the face more freedom to flex and reflex at impact, much like a thin-faced driver.

The VCC makes it easier to launch the ball with the long- and middle-irons, yet TaylorMade engineers have gone to great lengths to ensure that the R9 irons deliver controlled power by incorporating Inverted Cone Technology on the inner side of the clubface. In addition to promoting higher ball speed on off-center hits, the Inverted Cone has been carefully calibrated to eliminate "hot spots" so that ball speed is consistent across the clubface, resulting in keen and consistent distance control in all of the R9 irons.

Although the R9 long- and middle-irons don't immediately appear to be perimeter-weighted they are, given that the VCC is occupied by a nearly weightless foam, as well as a silicone shock absorber positioned directly behind the center of the face; both serve to absorb unwanted impact vibration. The foam starts as a powder sealed within the VCC; heating the clubhead turns the powder to foam that expands to completely fill all open areas of the chamber, ensuring that the sound and feel at impact is soft, agreeable and consistent across the face.

Deep Undercut Cavity, Broad Low-CG Sole and Heel-Toe Weighting in the Short-irons
R9 short-irons are engineered to deliver increased playability, control and feel in the scoring zone. The simple, straightforward teardrop shape and clearly delineated leading edge make it easy for any player to aim these irons target-ward and fire the ball at the flag. Each compact clubhead incorporates a deep undercut cavity and broad, low-CG sole that makes it easy to make solid, spin-inducing contact to get the ball in the air and stop it quickly upon landing. R9 short-irons also incorporate a vibration-quieting layer sandwiched between the backside of the clubface and the thin, protective black badge in the cavity. The vibration-quieting is a visco-elastic adhesive made by 3M that also absorbs unwanted vibration and sound. The result is a solid and satisfying sound and feel, which is critical to good short-iron play. Additionally, at the bottom of each short-iron cavity (hidden behind the badge), more weight has been concentrated at the heel and toe to more stability and forgiveness on mis-hits.

Beveled Sole in Every Iron Promotes Solid Contact and Playability
We've received a lot of praise from golfers for the sole designs of our recent irons, including the Tour Preferred® and Burner®. That's no surprise since our product creation and R&D teams have dialed in a process for working together that's resulted in the finest iron designs in the game. Our depth of understanding allows us to create soles that interact optimally with the turf to promote crisp club-to-ball impact, swing after swing. The trick is in how the edges of the sole are contoured, or "beveled." The sole of every R9 iron is specially beveled to reduce turf resistance, helping the bottom of the club glide through impact and apply maximum force to the ball. There's an art and science to designing a high-performance sole, and we've done our best work in the R9 irons.

New and Conforming Grooves for 2010
The R9 TP irons incorporate a new groove design that conforms to the USGA and R&A ruling that goes into affect in 2010 for high-level competition.

KBS Steel Shafts
R9 irons come equipped with KBS 90-gram steel shafts, available in S and R flexes. KBS, which is quickly growing in popularity on the PGA Tour, incorporates several new enhancements into their steel shafts to promote improved performance. One is that the wall thickness of each shaft increases proportionately as the shaft diameter decreases, which promotes added stability. The KBS steel shafts in the R9 irons are a lighter version of their popular tour shaft to promote greater swing speed, higher launch and increased distance. In addition, the KBS shafts in the R9 irons share a structure and step pattern with the tour shaft that promotes tighter dispersion for greater consistency and control.

The R9 iron is also available in one graphite shaft model, the Fujikura Motore, in 75-grams in S flex, 65-grams in R flex and 55-grams in M flex.

The R9 Irons: Classic Technology-Fueled Distance and Control in a Classic Shape
Each R9 iron combines high COR and high MOI, making them longer and more forgiving than their classic-looking clubhead shape implies. Thus they're ideal for the technician who wants a powerful, easy-to-hit iron that suits his preference for a more classic-looking shape. Adding to their beauty is their nickel chrome-plated stainless steel and pearl finish, which helps make them stand out on the shelf. There's no doubt that these irons are worthy of the name R9 and that they'll serve as a terrific complement to the Burner irons in the marketplace: Two great irons, R9 for the technician, Burner for the bomber.

The standard set of R9 irons includes 3-iron through pitching wedge at a manufacturer's suggested retail price (MSRP) of $999 steel and $1,249 graphite. An attack wedge and sand wedge are available separately. R9 irons become available starting on November 1, 2009.

Monday, September 7, 2009

TaylorMade Introduces Penta TP: First Five-Layer Tour Ball

TaylorMade Introduces Penta TP

First Five-Layer Tour Ball Delivers a Superior Balance of
Performance in Five Key Shot Categories


Carlsbad, Calif. (September 1, 2009)– TaylorMade Golf has introduced Penta TP, a new tour ball designed to deliver a superior balance of performance in five key shot categories, the result of three years of research and development.

"We spend a lot of time with tour pros asking questions," said Dean Snell, head of TaylorMade golf ball R&D. "Most think the ball they play is lacking somewhere. Some say their ball performs great in the short game but costs them distance, while other players said the opposite about their ball. Some feel their ball performs great off the middle and short irons but isn't long enough off the tee and doesn't spin enough on short shots.

"The takeaway was simple: If we could create a ball that performed well in all areas we would have a revolutionary product. That's what inspired us to create our newest ball, Penta TP, which is every bit the breakthrough we hoped it would be."

Penta TP is the first tour ball with five solid-layers, with each layer engineered to optimize performance in five key shot categories that skilled players need – driver, long-irons, middle-irons, short-irons and partial wedges. The five layers of Penta TP include the core, inner mantle, middle mantle, outer mantle and cover, and each one plays a critical role in optimizing the performance of each of the five key shots.

Layer 1 – Cover
The soft Urethane Cover promotes a higher than average spin-rate on the all-important partial wedge shots required in the scoring zone, within 100 yards of the flag. These are the types of shots where many current tour balls fail to deliver the goods because they launch too high and don't spin enough. Instead, most tour pros want a ball that launches lower and spins enough to stop fast after one or two bounces, which gives them maximum control over these types of shots. Penta TP's soft, durable Urethane Cover has the necessary characteristics to deliver that coveted combination of lower launch angle and higher spin-rate, while also providing soft tour feel.

Layer 2 – Outer Mantle
The firm and fast Outer Mantle promotes optimum spin off the short-irons to stop the ball quick without sucking it off the front of the green or drawing it back too far from the hole. The Outer Mantle is the fastest mantle in the ball; because it's positioned just beneath the cover it's easily compressed by slower swingers (ball speeds 120 mph and below), helping them to generate higher ball speed for increased distance.

Layer 3 – Middle Mantle
The semi-firm and fast Middle Mantle, which surrounds the Inner Mantle , promotes mid-launch and mid-spin off the middle irons. Mid-launch promotes control; mid-spin keeps the ball from up-shooting, ballooning and falling short of the target. The Middle mantle consists of a fast material, allowing medium-slow swingers (who average from 120 to 140 mph in ball speed) to generate more ball speed and distance, as they will compress only the two outermost mantles underneath the cover.

Layer 3 – Middle Mantle
The semi-firm and fast Middle Mantle, which surrounds the Inner Mantle , promotes mid-launch and mid-spin off the middle irons. Mid-launch promotes control; mid-spin keeps the ball from up-shooting, ballooning and falling short of the target. The Middle mantle consists of a fast material, allowing medium-slow swingers (who average from 120 to 140 mph in ball speed) to generate more ball speed and distance, as they will compress only the two outermost mantles underneath the cover.

Layer 4 – Inner Mantle
The soft, fast Inner Mantle, which surrounds the core, promotes soft feel, high launch and low spin off the long-irons for exceptional distance and high, soft-landing flight that helps the ball sit quickly on the green. The Inner Mantle consists of a fast material, which helps players who average from 140 to 160 mph in ball speed to generate more ball speed and distance, because although they don't swing fast enough to activate the core, they are able to activate the three layers between the core and cover including the inner mantle, which is the deepest of the three.

Layer 5 – Core
The extremely soft, low-compression core is the most critical layer to promoting high launch and low spin off the driver, which are well known to be the launch conditions that promote maximum carry and distance. Despite being soft and low-compression, Penta TP's core is still very fast, which allows players who generate fast ball speed -- in the 140 to 180 mph range -- to generate more ball speed. Which means that if long-hitters who play a tour ball will likely be longer with Penta TP.

Progressive Distance Promotes More Yardage at a Variety of Swing Speeds
The layers of Penta TP are configured strategically to promote "Progressive Distance," which allows it to deliver terrific distance to all types of swing speeds. That's because, as mentioned above, each layer is exceptionally fast. Slow swingers who generate only enough clubhead speed to activate the Outer Mantle will benefit. Medium swingers who can activate only the Outer and Middle mantles will benefit. Fast swingers who activate the Outer, Middle and Inner mantles will benefit. And of course, very fast swingers who activate every mantle plus the core will benefit.

Added Spin and Control in the Scoring Zone
The added spin Penta TP promotes in the scoring zone is especially important in light of the groove-change rule that will be implemented in high-level competitions by the USGA and R&Amp;A in 2010. The new grooves will impart less spin depending on the lie (much less out of the rough) and swing type (shallow swingers will lose more than steeper swingers). Penta TP will help some players recover some of the spin likely to be lost because of the new rule.

Recent testing with TaylorMade Tour Staff pros drew rave reviews from Sergio Garcia, Dustin Johnson, Jason Day, Retief Goosen and Justin Rose, who complimented Penta TP's all-around performance and singled out for praise the spin and control on the all-important 30- to 75-yard wedge shot. "That's been the biggest shortcoming in today's tour balls," says Dean Snell, head of TaylorMade's golf ball R&Amp;D department.

LDP Technology for Improved Distance on Driver Mis-hits
Penta TP also incorporates TaylorMade's LDP technology, which uses improved aerodynamics to promote increased lift to keep the ball in the air longer for more distance on the most common types of driver mis-hits, which occur on the top half of the clubface. TaylorMade robot testing shows that LDP improves driver distance on mis-hits dramatically, and that TaylorMade balls with LDP are clearly longer on driver mis-hits compared to competitive balls without LDP. Also, Penta TP's dimple configuration delivers the same hold-the-line stability in the wind that the TP Red and TP Black are renowned for.

Three Years in Development, Five-Layer Penta TP Delivers a New Level of Performance
"Penta TP took three years to develop as our golf ball R&D team carefully experimented with different mantle materials, compositions and thicknesses until the ideal combination was defined," said Dr. Benoit Vincent, TaylorMade's chief technical officer. Extensive computer modeling, prototype creation, robot testing and player testing went into creating what we believe is the finest all-around performing golf ball of its kind, a ball that delivers outstanding performance on every key type of shot a golfer has to hit while also delivering tremendously soft and responsive feel off everything from driver to putter."

Penta TP on Tour
Penta TP is already being played on tour, first by Sergio Garcia and Retief Goosen, who switched into it at the PGA Championship. Other players who have switched into Penta TP include Y.E. Yang, Justin Rose and Jason Day. "It usually takes players several weeks or even months of trial before they'll change balls," said Snell. "We're seeing players switch into Penta TP after testing it for nine holes. That's proof that Penta TP offers a dramatic improvement in performance."

A Great Choice for Every Level of Player
Penta TP was created for our tour pros, yet it's a great ball for every level of player. You don't have to be a fast swinger to achieve excellent distance with Penta TP, and it delivers the kind of spin in the scoring zone that a distance ball can't compete with, giving shorter hitters the added control to get up-and-down more often. The same goes for higher handicappers – the extra spin Penta TP promotes will only improve the quality of their short shots, helping them score lower.

Penta TP becomes available starting on December 1, 2009 in the Sunbelt states (Florida, South Carolina, Georgia, Alabama, Mississippi, Louisiana, Texas, New Mexico, Arizona, Nevada, southern California and Hawaii) and February 15, 2010 nationwide at a retail price of $45.99 per dozen.

Monday, August 17, 2009

Y.E. Yang Wins PGA Championship

TaylorMade-adidas Golf Tour Staff Professional
Y.E. Yang Wins PGA Championship

Does What's Never Been Done – Overtakes Third-Round Leader
Tiger Woods to Win a
Major Championship


Carlsbad, Calif. (August 17, 2009)
– In winning the 2009 PGA Championship, TaylorMade-adidas Golf Tour Staff professional Y.E. Yang completed one of the most difficult and daunting challenges in all of sports, one that no golfer had ever successfully completed: He overtook third-round leader Tiger Woods in the final round of a major championship and held him off. Playing steady, occasionally spectacular golf, Yang showed tremendous courage and control in the face of the largest gallery he'd ever competed before.

Highlights of Yang's final round included a deft chip-in for eagle on the drivable par-four 14th and, with a one-shot lead on the final hole, a laser-like Rescue® TP 3 hybrid to eight feet. He played a TaylorMade® TP Red™ ball and TaylorMade driver, hybrids and irons, and wore a TaylorMade TP glove and adidas Golf TOUR360 3.0 footwear.

It was a stunning, thrilling and popular victory for the affable Yang, who lives in Dallas and is completing his first full year of competition on the PGA Tour. Perhaps he himself delivered the best explanation for the tournament's remarkable outcome during his press conference Saturday after the third round when he said: "You never know in the world of sports and the game of golf. So I'll just try to make every shot, just focus on every shot that I have. And then tomorrow I may end up inside the top 10, top three and even win the PGA Championship. You never know."

The win made Yang the first Asian-born player to win a major championship, elevated him 76 spots in the World Golf Rankings to No. 34, and earned him a berth on the International team in the 2009 Presidents Cup Matches.

"You never know in life," Yang said. "This might be my last win as a golfer, but it sure is a great day. It's going to be a big foundation for me to continue playing at the top level, which is the PGA Tour, and golf in America. And it just means the world right now. It hasn't really sunk in, but I do know the significance of it."

Yang struck the ball particularly well from tee to green throughout the week, and on Sunday found fairway after fairway and green after green on the long, difficult track. He controlled his emotions and golf ball beautifully throughout the day, especially on his final approach, a shot certain to go down in one of the finest under pressure in the history of major championship golf. And after he'd holed his final putt for birdie and the win, Yang exuberantly hoisted his staff bag above his head in a joyous and uplifting expression of emotion and celebration that should go down as one of the most memorable sports images of this or any year.

Additionally, TaylorMade-adidas Golf professional Greg Bisconti of Saint Andrew's in Hastings-on-Hudson, New York, earned medalist honors among the 20 PGA Professionals who competed at Hazeltine. It was the third time Bisconti has qualified for the PGA Championship and his best finish. He played a full compliment of TaylorMade equipment, including the TP Red golf ball, R9™ driver and Itsy Bitsy Monza® Spider putter.

For the eight consecutive year, TaylorMade was the No. 1 driver at the PGA Championship.

Wednesday, July 29, 2009

Nathan Green Switches to R9 460 and notches first PGA Tour Win at RBC Candian Open

TaylorMade Tour Staff Professional Nathan Green
Switches to R9 460 and Notches First PGA Tour Win
at RBC Canadian Open

Green Wins in Sudden Death Playoff over Fellow TaylorMade Tour Staffer Retief Goosen

Carlsbad, Calif. (July 28, 2009) – TaylorMade Tour Staff professional Nathan Green made par on the second playoff hole at the RBC Canadian Open to capture his first PGA Tour victory, outlasting fellow TaylorMade Tour Staffer Retief Goosen in a Monday finish at Glen Abbey Golf Club. Trailing Green by two, Goosen made a dramatic eagle on the par-five 18th hole to tie for the lead. Green, playing behind Goosen, missed the final green wide left with his second shot and had to work to save par and force a playoff. His par on the second extra hole secured the win after Goosen missed the green and failed to get up and down.

Green, who put the R9™ 460 driver with Flight Control Technology (FCT) in play for the first time last week, led the field in driving accuracy at 78.6 percent on the difficult Glen Abbey layout. Hitting fairways with such frequency allowed him to attack the flag more often, leading to 22 birdies (2nd in the field) including nine in the second round. He was one of 42 players in the field to play an R9 driver, 18 of whom used the new R9 460.

In Green’s winning bag:

Driver: R9 460 10.5°
Fairway wood: Tour Burner® 14.5° 3-wood, Tour Burner® 17.5° 4-wood
Irons: Tour Preferred® 3-PW
Wedge: rac™ TP 54°, rac TP 60°
adidas Golf apparel and footwear

* Darrell Survey driver model count at RBC Canadian Open


Monday, July 20, 2009

6 things you didn't know about TaylorMade’s Commemorative 2009 British Open Staff Bag

1). The four red jewels embedded in the crown represent the years that the Open Championship has been (and will be) played at Turnberry's Ailsa Course: 1977, 1986, 1994 and 2009

2). The initials RB on the crown stand for Robert the Bruce, who was born in Turnberry Castle on the Scottish coast in 1274. Two years before Robert's birth, King Edward I of England, known as the Hammer of the Scots, ascended to his country's throne and embarked upon a ruthless effort to conquer Scotland. While the nations warred in the ensuing years, Bruce was crowned King of Scots in 1306. Eight years later, at Bannockburn, his army shocked and defeated the larger forces of King Edward II, an astonishing victory that vanquished the English, won Scotland's freedom and ensured Bruce's greatness.

3). The image of the sun with rays outstretched and the number 77 near the top of the orb is a nod to Tom Watson's victory in the 1977 Open, the first held at Turnberry. The victory was earned in a thrilling Saturday and Sunday battle with Jack Nicklaus under uncommonly sunny skies that is known as the "Dual in the Sun" in Open golf lore. The two rivals played together on Saturday and separated themselves from the field, setting up a head-to-head battle symbolized by the crossed swords. In the final round, Watson, a shot ahead of Nicklaus as they teed off on the final hole, put his approach to three feet. Nicklaus, who had driven in the rough, scraped his onto the green 50 feet away from the cup, then holed the putt for a birdie. Watson, needing his three-footer to win, rolled it home.

4). The dark mound emerging from the water at the center of the logo represents the Ailsa Craig, a volcanic island 11 miles off the coast of Turnberry in the Irish Sea.

5). The white stripes crossed against a blue background at the logo's bottom refers to the national flag of Scotland, birthplace of golf. According to legend, the first golfers hit pebbles around sand dunes using sticks or clubs during the 15th century, then began to evolve into the game we know today at round 1750.

6). The image on the cloth tag attached to the back of the cap is that of three pointed tines of a gate, which allude to the ancient portcullis that stood guard at the entrance of Turnberry Castle, and which is still found among the old structure's ruins.

Sunday, June 7, 2009

TaylorMade-adidas Golf Tour Staff Professionals


TaylorMade-adidas Golf Tour Staff Professionals
Christian Cévaër and Kevin Johnson Notch Wins
on the European and Nationwide Tours

Ranked No. 449 in the World, Cévaër Plays R9 Driver and TP Black Ball
En Route to Surprise Victory at The European Open

Johnson Claims Fifth Career Win; Plays TP Red Ball

Carlsbad, Calif. (June 1, 2009) – TaylorMade-adidas Golf Tour Staff Professionals Christian Cévaër and Kevin Johnson both relied on TaylorMade and adidas Golf equipment in their victories on the European and the Nationwide Tours yesterday.

Cévaër, No. 449 in the Official World Golf Rankings, hung tough at the demanding London Golf Club and gutted out a one-shot win in The European Open, one of the most prestigious events on the European Tour Schedule.

While several of his challengers fell victim to the 471-yard par-four 18th hole on the final day, which played to an average of almost 4.7 for the week, Cévaër negotiated it in par, par, birdie, par. His four on 18 on Sunday was particularly critical: Tied for the lead with two others, Cévaër, playing a TP Black LDP, drove safely with his R9 driver then used a Rescue TP hybrid to hit the green safely in regulation. His pursuers, meanwhile, drove off-line and failed to make four.

Cévaër's two-putt par gave him the title, which carries a five year exemption on the European Tour. With the win, Cévaër moved up more than 300 spots in the world rankings to No. 129.

In Raleigh, North Carolina at the Rex Hospital Open, Johnson bested fellow TMaG Tour Staffer Jeff Gallagher on the first playoff hole to earn his fifth career win. Like Cévaër, Johnson too played a TaylorMade TP golf ball.

TaylorMade's LDP technology promotes improved distance on the most common driver off-center hits and helps make TaylorMade TP balls (including TP Black™ and TP Red™) exceptionally resistant to the effects of headwinds and crosswinds. Learn more.

The wins were the 12th worldwide for the TaylorMade TP golf ball and the 16th for the Tour Preferred irons in 2009.

In Cévaër's winning bag*:

Driver: R9™ 9.5°
Fairway wood: Tour Burner® 13° 3-wood
Hybrid: Rescue® TP 17° and 21°
Irons: Tour Preferred® 3-9
Ball: TaylorMade TP Black golf ball with LDP Technology
Footwear: adidas Golf

In Johnson’s winning bag**:

Driver: r7® SuperQuad™ 8.5°
Fairway wood: Tour Burner® 14.5° 3-wood
Hybrid: Rescue TP 16° and 21°
Irons: Tour Preferred® 4-9
Wedge: rac™ 48°
Ball: TaylorMade TP Red golf ball with LDP Technology
Footwear: adidas Golf

* Sports Marketing Survey model count at The European Open
** Darrell Survey model count at Rex Hospital Open

Wednesday, May 27, 2009

Trifecta: Rossa Putters Notch Victories on the PGA, Champions and LPGA Tours


Trifecta: Rossa Putters Notch Victories on the PGA, Champions and LPGA Tours


Carlsbad, Calif. (May 26, 2009) – Add three more to Rossa's victory count as three players used Rossa® putters to win on the PGA, Champions and LPGA tours last week.

Rory Sabbatini, one of the newest members of the TaylorMade Tour Staff, used a Rossa TP by Kia Ma Daytona to win the PGA Tour's HP Byron Nelson Championship, and in doing so ranked No. 1 in putts per green in regulation (1.531) and tied for No. 1 in putts per round (25.8).

The Rossa TP by Kia Ma putter franchise consists of three blades – Daytona (Rory's choice), Monaco and Imola; and two mallets – Monte Carlo and Maranello, each 100% CNC-milled from soft 1020 carbon steel and completed with a rich, midnight finish. Named after Rossa's resident putter craftsman Kia Ma, these beautiful putters are finished in fine detail and boast a quality of feel at impact that's absolutely unparalleled. Learn More.

On the Champions Tour, Michael Allen used a Rossa Itsy Bitsy Monza® Spider to win the Senior PGA Championship, overcoming a first-round 74 to finish at 6-under. Allen, who never won in 334 starts on the PGA Tour, became the 14th player to win in his Champion's Tour debut.

Finally, the winner of the LPGA Corning Classic also played an Itsy Bitsy Monza Spider, and used it to sink 19 birdies and four eagle-putts en route to a winning score of 21-under par.

As its name suggests, the Itsy Bitsy Monza Spider is smaller than the original Monza Spider. It was created at the request of tour pros who wanted a midsize Monza Spider that, like the original, is extremely forgiving, easy to aim and promotes excellent roll. Learn More.

TaylorMade Tour Staff Professional Rory Sabbatini Wields R9 Driver to Win HP Byron Nelson Championship


TaylorMade Tour Staff Professional Rory Sabbatini Wields R9 Driver to Win HP Byron Nelson Championship

Top Six Finishers all Play R9 Drivers

Seventh Worldwide Win for TaylorMade’s Revolutionary R9 Driver



Carlsbad, Calif. (May 26, 2009)
– Rory Sabbatini, one of the newest members of the TaylorMade Tour Staff, put his new equipment to excellent use last week by winning the HP Byron Nelson Championship.

Using TaylorMade's new R9™ driver with Flight Control Technology (FCT), Sabbatini continually put himself in position to attack the pins on par-fours and get home in two on par-fives. The result was a tournament-leading 26 birdies, including eight in his final-round 64, which allowed him to break the tournament record of 19-under by a shot.

Converting birdies also means making putts, and Sabbatini was equally successful in that regard. Using a Rossa TP by Kia Ma, Daytona model, he ranked No. 1 in putts per green in regulation (1.531) and tied for No. 1 in putts per round (25.8).

Since switching to TaylorMade equipment Sabbatini, now ranked No. 27 in the Official World Golf Rankings, has made six of eight cuts and notched three top-10 finishes including his latest win.

"Since I've started with my new family at TaylorMade, it's really been a great relationship," Sabbatini said last week. "Obviously, I'm loving my new equipment; the new driver is working great. I just couldn't hope for anything more."

Sabbatini, who played the original R9, was one of 35 players who played an R9, eight of whom used the just-introduced R9 460.* The top six finishers, including Sabbatini, D.A. Points, Scott McCarron, Dustin Johnson and John Mallinger, all played the R9 driver.

In Sabbatini's winning bag:

Driver: R9™ 9.5°
Fairway wood: Tour Burner® 14.5° 3-wood
Irons: Tour Preferred® 4-PW
Wedge: rac™ TP 56
Putter: Rossa® TP by Kia Ma Daytona

* Darrell Survey model count at HP Byron Nelson Championship

Monday, May 4, 2009

Sean O'Hair wins the Quail Hollow Championship


CARLSBAD, Calif. (May 4, 2009) - TaylorMade-adidas Golf Tour Staff professional Sean O'Hair won the Quail Hollow Championship yesterday, one of the premier events on the PGA Tour. Using TaylorMade's new R9 driver and TP Red LDP ball, O'Hair combined excellent distance, ranking 7th with an average of 312.6 yards, with exceptional accuracy, ranking T19th at 51.8%. He also ranked T3rd in greens in regulation, rounding out an outstanding tee-to-green performance on the exceedingly challenging Quail Hollow Club, in Charlotte, N.C.

O'Hair was one of 29 competitors in the field to use an R9 driver*, extending the R9's streak to 13 consecutive PGA Tour events as the No. 1 driver model. So far the R9 has been put in play on the PGA Tour more often than any other driver, and has ranked as the No. 1 driver model at a total of 17 events. Other competitors who played the R9 at Quail Hollow included Sergio Garcia, Justin Rose, Robert Garrigus, Paul Goydos, Pat Perez and Vaughn Taylor.

O'Hair was the only player in the final nine groups to break 70 in the final round, and his three-under 69 came despite the tough course set-up and brisk winds in the afternoon. TaylorMade TP balls, the TP Red and TP Black, are renowned for their stability and ability to hold their line through the wind. O'Hair's Quail Hollow win was the TP balls’ fourth victory on the PGA Tour this year and the 10th worldwide.

The win elevated O'Hair to 12th on the World Golf Ranking and into 4th place on the U.S. Presidents Cup team points list. It also makes him, at 26 years old, the only player in the world under 30 with three PGA Tour victories.

In O'Hair's winning bag:

Driver: R9™ 10.5°
Fairways: R9 3-wood 13°, r7 5-wood 17.5°
Irons: Tour Preferred® 4 – 9
Wedges: rac™ 48°, 50°, 54°
Putter: Rossa® Monza® Corza
Ball: TP Red™ LDP
Shoes: adidas Golf TOUR360 Limited
Apparel: Ashworth