Thursday, October 29, 2009

The Glenlivet® Kicks Off Whisky Season on World Golf Tour with a Chance to Win a Trip to Scotland

The Glenlivet® Kicks Off Whisky Season on World Golf Tour

with a Chance to Win a Trip to Scotland

Free Online Golf Tournament on The Old Course at St Andrews Links gives Whisky and Golf Fans
a Chance to Visit the Birthplace of the Sport and Spirit


SAN FRANCISCO (October 22, 2009) – The Glenlivet®, the number-one selling single malt Scotch whisky in the United States, will kick off whisky season with online golf destination World Golf Tour (WGT) by hosting The Glenlivet Whisky Season Open. Free to enter and available for play on any computer with an Internet connection, The Glenlivet Whisky Season Open will be hosted on the virtual version of The Old Course at St Andrews Links.

Beginning today and through November 30, golf and whisky fans may enter The Glenlivet Whisky Season Open by registering and playing one nine-shot challenge on St Andrews Links at wgt.com. Once the challenge has been completed, eligible players will be entered into a sweepstakes to win a once-in-a-lifetime vacation for two to Scotland, which includes a round of golf at the legendary St Andrews Links and a private tour of the historic The Glenlivet distillery. Thirty other winners will receive The Glenlivet-themed golf bags or a whisky tasting instructional DVD along with branded whisky glasses.

“The Glenlivet and golf have a storied history together, and our partnership with World Golf Tour elevates the way our enthusiasts enjoy these pastimes by creating a unique online experience with the ultimate pay off for the winner – a trip to the Motherland of the Sport and Spirit,” said Ron Zussman,
brand director for The Glenlivet. “WGT provides an excellent platform for us to interact with this prestigious community in an immersive and impressive online golf environment, while maintaining our tasteful brand standards.”

“There are few brands out there that have as strong a tie to the sport of golf than The Glenlivet,” said YuChiang Cheng, CEO of World Golf Tour. “Since WGT.com’s launch last year, our site has grown to be one of the most highly trafficked golf sites in the world. We are honored to have such a respected brand sponsor a premium golf tournament for millions of virtual golfers.”

For more information on The Glenlivet Whisky Season Open, players can visit www.wgt.com/tournaments. Players must be 21 or older to enter and prizes are eligible for U.S. residents only (excluding California).

Free-to-play World Golf Tour launched in October of 2008 and has since garnered a dedicated golf community of more than a million members. In just the past six months, it has formed partnerships with companies, such as The Glenlivet, American Express, NBC Sports, TaylorMade and PING.

The online golf site changed the game among online golf offerings by inventing its patented technology that virtually recreates world class courses into an online 3-D format. By capturing and computing HD imagery of its seven world class courses, taking laser scans of topography and gathering actual physical measurements, WGT.com has been able to create the most authentic looking and playing online courses available. Its unique revenue model allows for free play and no install of any special software.


No comments:

Post a Comment