The 51-year-long run of the Buick Open will come to an end after this year's event. The official word will be announced the week of August 3rd after the Buick Open and, is rumored to unveil the new title sponsor and venue that will replace the PGA Tour's longest partnership.
Nothing has been finalized yet; however Larry Peck, Buick-GMC’s national promotions manager said, “Right now, we’re concentrating on putting on a world-class event.”
GM simply can not afford to hold the title sponsorship after hitting an 80-year low with a loss of close to $31 billion with its U.S. market share. In 2008 Buick severed a nine-year relationship with Tiger Woods one year before the deal was supposed to end.
The 1988 Buick Open champion Scott Verplank heard about the news at the Canadian Open and said “It’s one of my favorite tournaments, and I would hate to lose it,”.
The Buick Open was started to help celebrate GM's 50th birthday in 1958, and was the Tour’s first title sponsor.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment