Bridgestone brings good news to the golf industry.

Bridgestone is now the fourth title sponsor that has renewed its contract with the PGA Tour this year.

Along with Bridgestone, Travelers, Zurich, and, Accenture have all renewed their contracts through 2014.

Cimmissioner Tim Finchem and a group of Bridgestone officials made an announcement Sunday that the company will support the World Golf Championship at the Firestone Country Club through 2014.

Finchem said, "We seem to be now in a very solid trend as we look out past this downturn of having an increasing number of our sponsors step up and move forward with us over the next half a decade," and "And for that we are delighted."

Mark Emkes the Bridgestone President and CEO said "Even in a down economy, we still need to sell Bridgestone golf balls, clubs and tires and Firestone tires." and it was important to remain linked with golf.